about
personal introduction
I AM a student pursuing a degree in Business Administration with a focus on Marketing, driven by a strong interest in digital strategy, storytelling, and creative design. My academic work has allowed me to explore how branding, content creation, and analytics intersect, and this website serves as a living portfolio that showcases projects and concepts developed throughout my coursework.
I’m a creative, detail-oriented, and open-minded problem solver who values collaboration, adaptability, and thoughtful execution. I approach my work with intention and curiosity, always aiming to balance visual creativity with data-informed decision-making.
In the short term, I am seeking opportunities to gain hands-on experience in digital marketing, content strategy, or communications. Long term, I aspire to grow into a strategic marketing role where I can lead creative initiatives, analyze performance data, and contribute to meaningful brand growth. I am particularly interested in working within marketing and advertising, media and communications, creative industries, and nonprofit or mission-driven organizations.
passion for digital marketing
I ENJOY digital marketing because it combines creativity with analytics, enabling me to design engaging content while also measuring performance and making data-driven decisions. My goal is to develop thoughtful, strategic marketing solutions that effectively connect brands with their target audiences in meaningful ways.
core competencies
I HAVE hands-on knowledge and experience with:
Microsoft 365
Canva Pro
Adobe Creative Cloud
Social media analytics interpretation and reporting
Developing strategic plans to grow engagement and reach
Creating newsletters and e-blasts
Editing and designing short magazine-style publications
certifications & professional development
Nonprofit Essentials Certificate Program - NonprofitReady, 2023
Marketing Essentials Certificate Program - NonprofitReady, 2024
Content Creation 101 - The Marketing Millennials, 2024
Social Media Marketing I Certificate - HubSpot Academy, 2025
Digital Marketing Certificate - HubSpot Academy, 2025
Social Media Marketing - Hootsuite Academy, 2026
contact me
